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Brand and Logo Development

Do you have a great product or offer exceptional service, but customers don’t recognize you among your competition? Well it all comes down to your image and effective design is the vehicle that will bring customers to you. Graphic design plays the biggest role in creating the right image for you. At Icon Imagery we have created award winning logos and branding materials such as stationary and total corporate identity packages for all kinds of industries and individuals.

Good branding differentiates you from the competition in a positive way. We make sure you and your product look their absolute best to get you recognized above the rest!

From time to time it is good to freshen things up a bit. Maybe trying a new, more progressive font, more current colors, add an icon, or start all over to get with the trends.

The Process:
First we sit down for a discussion about what it is you are looking for and the intended audience. A key thing to remember is you are branding for your customers, not yourself.

Conceptualization:
We run through a series of rough sketches to explore look, feel, and market appropriateness.

Drafts to Digital:
We now pick the top contenders to tighten up on the computer. These are near final versions but not fully developed to save time and effort.

Boil Down:
This can be a time consuming effort where all decision makers can comment on their top picks and give direction of what they’d like to see done to finalize your new logo.

Finalization:
The winner is now tightened up, shadowing added, colors named, grayscale versions created, and final files created for client use.

Over the years we have created hundreds of logos. Enjoy a few in our gallery.